More than a decade ago, my journey into the tourism industry began in the most unexpected way. My brother, who worked at a hotel, asked me to cover an airport transfer for him. That single trip opened the door, but the true spark was lit the day he invited me to join him on an excursion with an American family staying in Negril.

We visited Mayfield Falls, cruised along the Black River Safari, and ended the day at the famous Floyd’s Pelican Bar. I’ll never forget it — the laughter, the smiles, the genuine joy on their faces. By the end of the day, we weren’t just driver and guests; we had become friends. It didn’t even feel like work. I was immersed in the activities, sharing in the fun as if I was on vacation too.

From that moment, I knew this was what I wanted to do. Tourism wasn’t just a job — it was my passion. Like my brother, I found joy in sharing helpful tips with travelers, making sure their time in Jamaica would be as memorable and seamless as possible.

Over the years, that passion has only grown stronger. Today, LivUp Jamaica Tours proudly serves guests from all over the world, many of whom return again and again. At the heart of my business are two simple values: reliability and honesty. These values, combined with a love for Jamaica and a genuine care for people, have shaped LivUp into more than just a tour and transfer service — it’s an experience built on trust, friendship, and unforgettable memories.

We are fully registered and certified to operate, so when you travel with us, you can do so with complete peace of mind.

Welcome to Jamaica. Welcome to LivUp.

Creeton Shearer